The beginning of the modern photo booth is usually traced to one man, a Russian immigrant named Anatol Josepho. He trained as a photographer in Europe and after a spell in Hollywood learning the mechanics of cameras, he moved to New York City. There he managed to borrow the astonishing sum of $11,000 to make his first photo booth. It produced clear pictures and could run completely on its own. He opened a studio on Broadway in 1925, put the photo booth inside, and sat back to watch the money roll in.
For 25 cents, customers were led to the box by a “white-gloved attendant,” who would then direct them to “look to the right, look to the left, look at the camera.” Then after about ten minutes, the booth spit out eight photos and the customers went away happy. They probably told all their friends to check it out — and check it out they did. Soon, the line to the studio was stretching around the block, and up to 7,500 people a day used the machine. According to the April 1927 issue of TIME magazine, more than 280,000 people visited the photo booth in the first six months alone, including the Governor of New York and at least one Senator.
Within a year, Josepho was astonishingly wealthy and dating a famous silent film actress. Then a consortium of investors offered to buy his patent for $1 million. He accepted the deal, and immediately put half of that money into a trust for various charities. He invested the other half in several inventions.
Imitation photo booth studios popped up around the US and Europe, and even the Great Depression didn’t diminish people’s desire to look at pictures of themselves. One shop owner in New York City was so busy he managed to keep his entire extended family employed for the entire Depression.